In a successful Super Bowl ad for Evony: The King's Return, which featured a variety of historical figures (including King Arthur and Empress Wu played by Jeffrey Dean Morgan) to invite players to try their hand at war strategy and celebrate cultural diversity. From then on, more and more players have been attracted to this engaging strategy mobile game. According to Top Games Inc. CEO David Guo, Evony enjoyed more than 62 million downloads last year, contributing to over $220 million in annual revenue. It might be a marvelous achievement, but that's a reasonable reward for Evony.
What makes Evony so successful and attractive?
Mixing real-time strategy, RPG, and puzzles to create a new hybrid game genre, Evony allows players to choose from different civilizations and roles to engage in city-building and forging alliances. Furthermore, Evony throws in a splash of history with the addition of famous leaders, such as Julius Caesar, George Washington, and Genghis Khan. The intuitive tutorial and real-time challenge provide fresh energy into an otherwise saturated Genre.
Through the auto-translation system, players in the Evony universe can chat and even build friendships with users across cultures and countries around the world. They can also build and join alliances that strengthen battle strategies and take on others throughout the platform. The interactivity and creative potential for Evony players are significant, allowing players to continually discover new ways to build, defend, and interact, which makes the playing experience incredibly rewarding.
Besides, Evony: The King's Return offers the opportunity to interact and solve thousands of different puzzles at varying difficulties and points in the game. Covering thousands of puzzle scenes and ranging from simple to brain-burning, the interactive puzzle feature has been an amazing and highly engaging addition to the player experience since its launch.
Collaboration with Kong injects new popularity into Evony
Top Games Inc.'s control of what is popular is not only reflected in sensing the puzzle trend at an early stage but also in the ability to collaborate with well-known IPs to achieve a win-win situation. Since this September, Kong Skull Island x Evony: The King's Return event has been bringing more popularity and public attention to Evony. Both Kong fans and Evony players feel amazed at the collaboration, looking forward to the subsequent events and Evony's future collaborations with other potential IPs.
Valuing players' advice, Evony's improvement never stops
Top Games Inc. has always valued what players have said about the details of the game. For example, Top Games leadership found that players like to see themselves represented on screen, which is a chance for people to feel fully immersed in something that feels familiar before they're ready to set off into an uncharted domain. Thus, developers prioritized local features to attract players back to the game. “At Top Games Inc., we're focused squarely on designing games from players' perspectives,” David Guo explains.
Apparently, players are quite satisfied with this persistence: “This is a great game! You have the same ability to take control or to find where you fit in a battle of alliances or just fight for your kingdom! I love the inside effects like the rain and the beautiful castle! I really enjoy the beasts and specials! So far I found many people very helpful in the game! I found out that two castles are a handful but add more fun to the game!” A loyal Evonian Monica Rose Bounds left her review on Google Play.