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Home David Guo Charting Evony’s Course: David Guo’s Blueprint for Player Engagement

Charting Evony’s Course: David Guo’s Blueprint for Player Engagement

David Guo, widely known as Yaoqi Guo, is the co-founder and CEO of Top Games Inc., an acclaimed independent developer and publisher in the global gaming arena. As a forward-thinking entrepreneur, David prioritizes the user experience above all else, constantly seeking ways to enhance it. His leadership philosophy is rooted in the belief that gaming should transcend mere amusement; he envisions games as a lifestyle, an interactive realm where fun and user engagement are paramount. Under his guidance, Top Games Inc. crafts games that resonate deeply with users, making gaming an integral part of daily life.

David Guo's Blueprint for Player Engagement

User-oriented development in gaming emphasizes active player engagement and feedback, fostering a collaborative creation process between developers and players. This approach significantly enhances user retention, as games that align with player preferences encourage loyalty and advocacy. Moreover, it opens up better monetization avenues by aligning revenue strategies with user expectations, ensuring satisfaction. Additionally, such feedback-driven development ensures games meet high-quality standards and maintain relevance, as they continually evolve to match player desires and industry trends.

User-oriented development is important for game developers, such as TPI’s popular Evony: The King’s Return, which I’ll refer to as Evony TKR for short, which is a timely war strategy SLG that evolved from the browser game series and was officially launched in 2016, with a Super Bowl appearance in 2017. The commercials stood out and gained attention, and downloads skyrocketed, and by the end of 2022, the he worldwide net revenue reached a staggering $385,751,902, a 1.5 times increase from 2021’s revenue of $221,676,485, enjoyed more than 62 million Downloads.

Evony TKR features 7 major civilizations from around the world. Each civilization is accurately depicted with its own unique monarch, General, building, and troop designs based on real historical events, allows players to fully immerse themselves in each civilization’s unique features.

Players can recruit famous generals from different eras across time and space, such as Washington from the United States, Yi Sun-Shin from Korea, Oda Nobunaga from Japan, Qin Shi Huang from China, to Legendary British Monarch King Arthur, the British monarch, and so on, and you can participate in the challenge by choosing the civilization that you are interested in among the 7 different civilizations.

The Generals in Evony bestow unique buffs to your troops in order to enhance their effectiveness in combat.

The innovative approach of releasing new events every week has proven to be a key element in Evony’s sustained engagement with its players. By categorizing events into routine, festival, special, and co-branded, such as “Join Evony’s Final Round Of Kong Collaboration And Answer Kong’s Questions “, the game offers a diverse tapestry of experiences that align with players’ expectations and interests. Routine events provide a sense of familiarity and consistency, which is comforting to players, while festival events tap into the global cultural zeitgeist, allowing players to celebrate alongside their real-world festivities, thereby enhancing the game’s relevance and appeal.

Special events are where Evony truly shines, offering unique gameplay experiences that break the mold of the everyday gaming experience. These events often surprise and delight the player base, giving them something out of the ordinary to look forward to. The introduction of co-branded events takes this a step further by integrating popular film and television IPs. This not only offers a sense of novelty but also taps into the emotional connection players have with their favorite franchises. The appearance of familiar film and television characters within the game allows players to engage in narratives that extend beyond the game’s universe, providing an immersive adventure experience that resonates on a deeper level.

Such strategic deployment of events, especially during special holidays, aligns with the celebratory mood of players, making the gameplay feel more personalized and eventful. The coalescence of holiday features with the gameplay provides a thematic richness that keeps the content fresh and engaging. It’s a smart move that garners widespread acclaim, as it shows a commitment to keeping the game’s environment dynamic and synchronized with the player’s world. This synergy not only bolsters user engagement but also fosters a community of gamers who feel valued and understood, leading to a robust, loyal player base that’s eager to participate in Evony’s ongoing narrative and adventures.


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